Digital marketing refers to any method of marketing for a business digitally on the Internet. With such a basic and general definition, there are over 100 job titles that can be considered digital marketing. In fact, digital marketing is one of the vastest careers out there and is one of the most blooming ones as well.
I am a professional Digital marketer with four years of corporate experience and in this article, I will guide you about 100+ popular careers in Digital marketing.
This post covers 100+ careers in digital marketing along with average yearly payscal, and average difficulty level to learn on a scale of 1-10.
In today’s world, there is hardly a chance that you have not heard of digital marketing. Everyone seems to be doing it either as a digital nomad or a freelancer or as a traditional office employee. Yet, everyone seems to be making a good amount of money with their digital marketing career as well.
This begs the question, should you get into a digital marketing career as well? And if yes, which digital marketing career should you choose that could help you earn the most and have the best lifestyle?
Well, today we will answer that question for you helping you understand what digital marketing is at its core and the digital marketing careers that you can choose from.
Here is the table of contents. This blog covers tons of useful information. Bookmark this page or save it, don’t get overwhelmed, go through each step, and you will surely succeed.
Table of Contents
- The Digital Marketing Iceberg Explained
- 5 Main Branches Of Digital Marketing
- How Good Is Digital Marketing As A Career For You
- How To Get Started In Digital Marketing
- List Of 100 Careers In Digital Marketing
The Digital Marketing Iceberg Explained
Today’s world is oversaturated by the use of technology where everyone has a phone they use for the better half of their days while office life consists of using laptops and the internet throughout the day. From a businessperson’s perspective, this shows that your customers are now residing on the internet which is now the best way to attract them towards this business.
This shift is the biggest reason why digital marketing is so in demand now and is seen to be just growing in demand every day.
While marketing on the internet sounds like one job, the digital age is layered and technical, which means something as simple as marketing on the Internet could require tens and hundreds of different employees and unique job roles.
Today, every business is seen to be heavily invested in digital marketing, employing at least some employees responsible for content marketing, ads management, social media marketing, and web development.
But even these job titles are mere branches of digital marketing that have even more sub-niches in them. For example, web development mostly includes unique job titles such as front-end developer, back-end developer, UI/UX designer, programmer, and web developer.
And with time, we are only seeing newer digital marketing job titles being introduced that are more important and in demand than anything else. For example, with the recent progress that AI has made, the digital marketing field is now branching out to AI-related roles where professionals help businesses market their products and services using AI by analyzing and forecasting patterns and trends in each market.
The only thing we stand certain of is that digital marketing will only grow to be more and more significant in the future for businesses throughout the world since the digital age of humanity has only just begun. And with that, digital marketing careers will only expand more and more and be in higher demand than ever!
5 Main Branches Of Digital Marketing
If you’re considering a career in digital marketing and want to understand the whole scope of digital marketing careers, instead of going over each job title one by one it is better to understand the main branches of digital marketing.
From these branches, choose whatever interests you and intrigues your passion and find an appropriate job title there for you!
In reality, there are hundreds of ways a business can market there product digitally. From Search Engine Optimization to sliding into the Instagram DMs of your potential customers, any action on the internet that markets a product is considered digital marketing. However, if we look closely, almost all forms of digital marketing have these professionals in common: content writer, graphics, ads manager, website developer, and SEO expert.
This is why, I consider these 5 areas to be the main branches of digital marketing that expand into different sub-niches consisting of unique job titles of all sorts.
1. Content Marketing
Essentially, no marketing is done without content. As far as I can remember, I have never seen a silent ad that displays nothing to read. Content is used in marketing for spreading information, attracting customers, persuading them to choose from you, and for all sorts of other shenanigans.
No matter what your chosen digital marketing platform is, you need a content writer to write its execution. For different digital marketing platforms, different content writers of different skills are needed.
For example, email marketing requires content writers that are informative and persuasive, whereas, blogging requires content writers that have an extensive knowledge of SEO and using keywords in their content naturally.
Generally, content writers are paid well and are always in demand making it an easier digital marketing career to find a job in since every business needs some form of content to work with on the internet.
I have compilled a brief list of types of content, Click here to read!
2. Graphics
Graphics is arguably more important to marketing than even content since the first impression of your business is not what it speaks but what it looks like. But much like content, graphic is also needed for digital marketing in almost every outlet.
Over the years, research has shown subtly significant graphics are to marketing, which helped businesses realize that in order to sell better, they will need to look better as well.
Today, the most common job for graphics is graphic designing where businesses employ professionals to help their websites employ much more attractive and visually pleasing graphical elements than ever. Other common digital marketing careers in graphics are UI/UX designers, web designers, and animators.
Since designing is not only a creative profession but a technical one as well, designers are highly paid professionals who always stay in demand since businesses always need graphics to market their products and services.
| Skill | Difficulty Level | Time (weeks) | Description |
|---|---|---|---|
| Graphic Design | 7 | 6 | Creation of visual content using various design elements. |
| Typography | 6 | 4 | Art and technique of arranging type to make written language readable and appealing. |
| Color Theory | 5 | 3 | Understanding and application of colors to create harmonious and visually pleasing designs. |
| Composition | 7 | 5 | Arrangement of visual elements to create a balanced and visually appealing design. |
| Digital Software | 8 | 6 | Proficiency in using software tools such as Adobe Photoshop or Illustrator for digital design work. |
| Image Editing | 6 | 4 | Manipulation and enhancement of images using software tools to improve visual quality. |
| Illustration | 7 | 5 | Creation of original artwork or images to convey a message or tell a story. |
| Logo Design | 7 | 5 | Designing unique and memorable symbols or emblems that represent a brand or company. |
| Branding | 6 | 4 | Creation and management of a consistent visual identity that reflects a company’s values and personality. |
| Print Design | 6 | 4 | Designing layouts and visuals for physical printed materials such as brochures, flyers, or posters. |
3. Running Ads
Advertising is the core of marketing whether we talk about digital marketing or traditional offline marketing. This is why, advertising is considered to be one of the most significant careers in digital marketing.
Much like traditional marketing, digital marketing also has a variety of advertisement platforms and outlets where businesses try to approach their target market. Each platform and outlet requires different skills of a professional in advertisements to make the best use of their marketing campaign.
The most common advertisement careers in digital marketing are PPC ads, SSM ads, and Youtube ads.
Being an ad expert requires technical skills where you are responsible for creating ad campaigns, monitoring them, reporting their analytics, and finding the best way to approach a business’ target market. Since advertising is directly related to converting leads into sales, advertisement managers are paid handsomely for their skills.
Here’s a table outlining the skills required for running ads, along with the difficulty level on a scale of 1 to 10 and the recommended time in weeks that can be spent on learning and practicing each skill:
| Skill | Difficulty Level | Time (weeks) |
|---|---|---|
| Market Research | 4 | 2 |
| Copywriting | 6 | 3 |
| Graphic Design | 7 | 4 |
| Data Analysis | 8 | 6 |
| Targeting | 5 | 2 |
| Ad Platforms | 7 | 4 |
| A/B Testing | 6 | 3 |
| Conversion | 6 | 3 |
| Budget Management | 6 | 3 |
| Analytics | 8 | 6 |
Please note that the difficulty level and time required can vary based on individual aptitude and learning pace. This table serves as a general guideline and can be adjusted based on personal circumstances.
4. Website Development/Design
Websites in digital marketing are like offices in traditional marketing. This is where customers head to whenever they want to deal with a business and this is exactly what a business advertises in hopes of attracting customers to land on their websites.
A business website helps them showcase their products and services, attract their customers to buy them, and help process the sale as well. This is why, a business’s website is its most significant foundation in digital marketing and the digital marketing professionals needed to create and maintain a successful website are of the utmost importance.
Website management careers in digital marketing consist of many professions, where each job title comes with different responsibilities and appropriate skills. The most common website careers in digital marketing are front-end developers, back-end developers, UI/UX designers, and website managers.
Since a website of a business is its main hub for dealing with customers, businesses have a high demand for website professionals that can create the most unique and attractive website and manage it for optimal performance.
5. SEO
SEO is a big thing in digital marketing and you probably have heard of it by now. If not, SEO refers to search engine optimization. The only reason SEO exists in digital marketing is for businesses to help guide customers to their websites.
See, in the digital world, no one really goes directly to a website by entering its URL in a browser. Almost everyone searches their query on Google and then opens one of the first links that show up.
And considering how almost everyone on the internet follows this method, all businesses want their website to be the one that shows up on Google queries at one of the first spots.
To do this, websites optimize themselves for search engines aka SEO. SEO techniques include using SEO keywords (popular search queries), writing blog content, and creating a fast and secure website that customers can trust to click on.
There are a variety of job roles that help businesses improve their SEO, the most common of which are SEO writers, SEO auditors, and SEO consultants.
SEO is a highly technical field that changes regularly, requiring professionals to not only be skillful and experienced but also informed and educated with the latest trends and SEO guidelines, making this a highly paid career in digital marketing.
How Good Is Digital Marketing As A Career For You
Digital Marketing is one of the best careers out there in today’s age. It is not only one of the easiest careers to start but is also one of the highest-paid ones. Digital marketing professionals are seen to be making six figures or even millions in some cases where many digital marketers even shift towards a lifestyle of digital nomads as well and travel the whole world while making big bucks out of this career.
Almost all digital marketing careers require creativity, just like traditional marketing. If you consider yourself to be creative, you can consider yourself to be a good fit for digital marketing and help businesses and clients reach unique and innovative solutions that will end up rewarding you.
With creativity, digital marketing also requires some technical skills. Different careers in digital marketing require different skills but all the 5 main branches of digital marketing careers are very practical to start with. In fact, you can start learning SEO or Content Marketing by merely watching Youtube videos!
Digital marketing is also an ever-growing field where if you want to switch your job roles, you can easily dive into different digital marketing sub-niches and use them to your benefit. Many of the biggest digital marketing experts out there use this technique by being an expert in more than a couple of digital marketing niches and freelancing their professional services to large businesses for high payouts!
In summary, if you consider yourself to be creative and learning some technical digital skills gets you excited, digital marketing may be the best career for you!
How Much Does Digital Marketing Pay?
The base salary for most careers in digital marketing is around $50,000-$70,000, however, this can be practically scaled to six figures with a mix of freelancing or starting your own digital venture e.g. blogging.
Since digital marketing skills can be monetized more easily than other professional skills, your paycheck directly depends on how much effort you give to your career.
In the real world, there are many digital marketers who have made millions out of careers in digital marketing through just hard work and determination.
What Is The Main Job In Digital Marketing?
Since digital marketing is a highly versatile field, there is no “main job” per se in digital marketing. However, you can categorize the main sub-niches of digital marketing that can be considered the main jobs of digital marketing.
These main careers in digital marketing are Content Marketing, Graphic Designing, Ad Campaigns, Website Management, and SEO.
What Is The Highest Paid Field In Digital Marketing
The highest paid professionals in digital marketing are the ones that have skills and experience in almost all the digital marketing sub-niches out there. This means they can pretty much handle everything that relates to the 5 main branches of digital marketing.
These professionals fill the role of Digital Marketing Manager for companies, overseeing teams of tens of digital marketing employees, and enjoy good six-figure earnings!
How To Get Started In Digital Marketing
Careers in digital marketing focus more on your technical skills and experience than your educational background, which is why a good degree from the top schools of the world isn’t really the best way to get into digital marketing.
The best way in my opinion would be to enroll in digital marketing courses, whether online or physical. From here, you can consider which digital marketing branch you’re the most passionate about and enroll in advanced courses for that niche.
For the niche of your choice, an academic degree related to that field can certainly improve your chances of making you an expert in your field.
For example, if I’m more passionate about ads management, the best way for me to start would be to enroll in digital marketing courses focused on running ad campaigns such as PPC and SMM ads, and simultaneously study a degree in Business, Marketing, or Communications.
Once you have a strong foundation in your digital marketing career, the best way to grow is by getting a job related to your field that will help you learn more from an office environment and creating your own profile that showcases your projects and can help you create an identity of your own.
For most digital marketers, the best way to do this is by starting a blog.
List Of 100 Careers In Digital Marketing
Digital marketing is a pretty vast industry where you will hear of a new job title every day. This makes researching careers in digital marketing extremely impractical and difficult.
But, to help you understand the careers of digital marketing in a single glance, I have listed out ALL the careers in digital marketing that exist in the real world.
For each job title, I have added a small description, the average salary, and a general level of how difficult and technical the profession is.
Hopefully, this table can help you consider and compare digital marketing careers better, ultimately assisting you in choosing the best career in digital marketing for you!
| S.No | Career Name | Average Payscale | Job Role | Difficulty Level (1-10) |
|---|---|---|---|---|
| 1 | Social Media Manager | $40,000 – $70,000 | Develops and manages social media strategies | 5 |
| 2 | Content Writer | $30,000 – $50,000 | Creates engaging content for digital platforms | 4 |
| 3 | SEO Specialist | $45,000 – $70,000 | Optimizes websites for search engines | 6 |
| 4 | Digital Marketing Analyst | $50,000 – $75,000 | Analyzes digital marketing data and metrics | 6 |
| 5 | Email Marketing Specialist | $40,000 – $65,000 | Designs and executes email marketing campaigns | 5 |
| 6 | PPC Specialist | $50,000 – $80,000 | Manages and optimizes pay-per-click advertising | 6 |
| 7 | Social Media Advertising Manager | $55,000 – $85,000 | Oversees social media advertising campaigns | 7 |
| 8 | Digital Marketing Manager | $60,000 – $100,000 | Develops and implements digital marketing strategies | 7 |
| 9 | E-commerce Specialist | $45,000 – $70,000 | Manages online sales and customer experience | 6 |
| 10 | Brand Strategist | $60,000 – $90,000 | Develops brand strategies and positioning | 7 |
| 11 | Web Analytics Manager | $60,000 – $90,000 | Analyzes web data and provides insights | 7 |
| 12 | Digital Project Manager | $55,000 – $85,000 | Manages digital marketing projects and timelines | 7 |
| 13 | Influencer Marketing Coordinator | $40,000 – $65,000 | Coordinates influencer marketing campaigns | 5 |
| 14 | Conversion Rate Optimization Specialist | $50,000 – $75,000 | Improves website conversion rates | 6 |
| 15 | Graphic Designer | $40,000 – $65,000 | Creates visual assets for digital marketing | 5 |
| 16 | CRM Manager | $55,000 – $85,000 | Manages customer relationship and retention | 7 |
| 17 | Video Marketing Specialist | $45,000 – $70,000 | Creates and edits video content for marketing | 6 |
| 18 | Growth Hacker | $60,000 – $90,000 | Implements innovative strategies for rapid growth | 7 |
| 19 | Mobile Marketing Specialist | $50,000 – $75,000 | Develops and executes mobile marketing campaigns | 6 |
| 20 | Copywriter | $40,000 – $65,000 | Writes persuasive and compelling copy | 5 |
| 21 | Web Designer | $45,000 – $70,000 | Designs and creates user-friendly websites | 6 |
| 22 | Influencer Outreach Manager | $55,000 – $85,000 | Manages influencer | 6 |
| 23 | Marketing Automation Specialist | $50,000 – $75,000 | Implements and manages marketing automation systems | 6 |
| 24 | Digital Advertising Manager | $55,000 – $85,000 | Plans and executes digital advertising campaigns | 7 |
| 25 | User Experience (UX) Researcher | $60,000 – $90,000 | Conducts research to improve user experience | 7 |
| 26 | Search Engine Marketing (SEM) Manager | $60,000 – $95,000 | Manages search engine marketing campaigns | 7 |
| 27 | Social Media Strategist | $45,000 – $70,000 | Develops social media strategies and campaigns | 6 |
| 28 | Digital Content Writer | $40,000 – $65,000 | Creates engaging and SEO-optimized digital content | 5 |
| 29 | Affiliate Marketing Manager | $55,000 – $85,000 | Manages affiliate marketing programs and partnerships | 7 |
| 30 | Data Analyst | $50,000 – $80,000 | Analyzes data to provide actionable insights | 6 |
| 31 | Online Reputation Manager | $45,000 – $70,000 | Manages and maintains online brand reputation | 6 |
| 32 | Marketing Communications Specialist | $40,000 – $65,000 | Creates and manages marketing communication content | 5 |
| 33 | Influencer Relations Manager | $55,000 – $85,000 | Builds and maintains relationships with influencers | 7 |
| 34 | Website Administrator | $40,000 – $65,000 | Manages and maintains website functionality | 5 |
| 35 | Online Sales Manager | $60,000 – $95,000 | Manages online sales strategies and teams | 7 |
| 36 | Social Media Community Manager | $45,000 – $70,000 | Engages and manages online communities | 6 |
| 37 | Digital Marketing Trainer | $50,000 – $80,000 | Provides training on digital marketing strategies | 6 |
| 38 | Influencer Marketing Analyst | $45,000 – $70,000 | Analyzes influencer marketing campaigns and impact | 6 |
| 39 | Marketing Operations Manager | $60,000 – $95,000 | Oversees marketing operations and processes | 7 |
| 40 | Mobile App Marketing Manager | $55,000 – $85,000 | Develops and executes marketing strategies for apps | 7 |
| 41 | Content Marketing Specialist | $40,000 – $65,000 | Develops and implements content marketing strategies | 5 |
| 42 | CRM Specialist | $45,000 – $70,000 | Manages customer relationship management systems | 6 |
| 43 | Influencer Outreach Specialist | $50,000 – $75,000 | Conducts outreach to collaborate with influencers | 6 |
| 44 | Conversion Rate Optimization Manager | $60,000 – $90,000 | Manages and optimizes conversion rate strategies | 7 |
| 45 | Digital Marketing Copywriter | $45,000 – $70,000 | Writes persuasive and compelling digital marketing copy | 6 |
| 46 | Marketing Analytics Manager | $60,000 – $90,000 | Analyzes marketing data and provides insights | 7 |
| 47 | App Store Optimization Specialist | $50,000 – $75,000 | Optimizes mobile app visibility in app stores | 6 |
| 48 | Online Marketing Specialist | $45,000 – $70,000 | Develops and implements online marketing strategies | 6 |
| 49 | Social Media Advertising Specialist | $40,000 – $65,000 | Manages and optimizes social media advertising | 5 |
| 50 | Digital Marketing Consultant | $70,000 – $120,000 | Provides strategic advice and guidance in digital marketing | 8 |
| 51 | Web Developer | $55,000 – $85,000 | Builds and maintains websites and web applications | 7 |
| 52 | Data Scientist | $70,000 – $120,000 | Applies data analysis and modeling to inform marketing decisions | 8 |
| 53 | Video Editor | $40,000 – $65,000 | Edits and produces video content for marketing | 5 |
| 54 | Influencer Marketing Strategist | $55,000 – $85,000 | Develops influencer marketing strategies and campaigns | 7 |
| 55 | Search Engine Optimization (SEO) Manager | $60,000 – $95,000 | Manages SEO strategies and optimization | 7 |
| 56 | Marketing Automation Manager | $65,000 – $100,000 | Manages and optimizes marketing automation systems | 7 |
| 57 | Online Advertising Specialist | $45,000 – $70,000 | Executes and manages online advertising campaigns | 6 |
| 58 | Digital Marketing Strategist | $70,000 – $120,000 | Develops and implements overall digital marketing strategies | 8 |
| 59 | User Interface (UI) Designer | $55,000 – $85,000 | Designs visually appealing user interfaces | 7 |
| 60 | Growth Marketing Manager | $70,000 – $120,000 | Develops and executes growth marketing strategies | 8 |
| 61 | Social Media Analyst | $45,000 – $70,000 | Analyzes social media data and provides insights | 6 |
| 62 | Digital Marketing Coordinator | $40,000 – $65,000 | Assists in coordinating digital marketing activities | 5 |
| 63 | Podcast Marketing Specialist | $50,000 – $75,000 | Develops and promotes marketing strategies for podcasts | 6 |
| 64 | CRM Administrator | $45,000 – $70,000 | Administers and maintains customer relationship management systems | 6 |
| 65 | Digital Marketing Coordinator | $40,000 – $65,000 | Assists in coordinating digital marketing activities | 5 |
| 66 | Podcast Marketing Specialist | $50,000 – $75,000 | Develops and promotes marketing strategies for podcasts | 6 |
| 67 | CRM Administrator | $45,000 – $70,000 | Administers and maintains customer relationship management systems | 6 |
| 68 | Conversion Rate Optimization Analyst | $50,000 – $75,000 | Analyzes and optimizes conversion rates | 6 |
| 69 | Mobile App Developer | $60,000 – $95,000 | Develops and maintains mobile applications | 7 |
| 70 | Digital Marketing Coordinator | $40,000 – $65,000 | Assists in coordinating digital marketing activities | 5 |
| 71 | Podcast Marketing Specialist | $50,000 – $75,000 | Develops and promotes marketing strategies for podcasts | 6 |
| 72 | Influencer Relations Manager | $55,000 – $85,000 | Builds and maintains relationships with influencers for marketing collaborations | 7 |
| 73 | Voice Search Optimization Specialist | $50,000 – $75,000 | Optimizes content and strategies for voice search | 6 |
| 74 | Conversion Funnel Analyst | $55,000 – $85,000 | Analyzes and optimizes conversion funnels for maximum effectiveness | 7 |
| 75 | Marketing Data Analyst | $50,000 – $80,000 | Analyzes marketing data to provide insights and recommendations | 6 |
| 76 | Brand Ambassador | $30,000 – $50,000 | Represents and promotes a brand’s products or services | 4 |
| 77 | E-commerce Specialist | $40,000 – $70,000 | Manages and optimizes online sales platforms and strategies | 5 |
| 78 | Web Analytics Manager | $70,000 – $100,000 | Oversees web analytics tools and provides data-driven insights | 7 |
| 79 | Digital Marketing Executive | $45,000 – $75,000 | Executes and manages digital marketing campaigns and initiatives | 5 |
| 80 | SEO Copywriter | $40,000 – $65,000 | Writes search engine optimized content for websites and digital platforms | 5 |
| 81 | Growth Hacker | $60,000 – $90,000 | Utilizes innovative strategies to drive rapid business growth | 7 |
| 82 | Email Marketing Specialist | $45,000 – $70,000 | Develops and executes email marketing campaigns and strategies | 5 |
| 83 | Digital Marketing Analyst | $50,000 – $80,000 | Analyzes digital marketing data and provides insights and recommendations | 6 |
| 84 | Online Community Manager | $40,000 – $65,000 | Manages and engages with online communities to build brand loyalty | 5 |
| 85 | Conversion Rate Optimization Specialist | $50,000 – $75,000 | Optimizes website elements to increase conversion rates | 6 |
| 86 | Social Media Advertising Manager | $55,000 – $85,000 | Manages and optimizes social media advertising campaigns | 7 |
| 87 | Digital Project Manager | $60,000 – $90,000 | Manages and coordinates digital marketing projects and teams | 7 |
| 88 | Content Marketing Manager | $60,000 – $90,000 | Develops and oversees content marketing strategies and campaigns | 7 |
| 89 | Marketing Automation Specialist | $50,000 – $75,000 | Implements and manages marketing automation systems | 6 |
| 90 | Digital Advertising Manager | $55,000 – $85,000 | Plans and executes digital advertising campaigns | 7 |
| 91 | User Experience (UX) Researcher | $60,000 – $90,000 | Conducts research to improve user experience | 7 |
| 92 | Search Engine Marketing (SEM) Manager | $60,000 – $95,000 | Manages search engine marketing campaigns | 7 |
| 93 | Social Media Strategist | $45,000 – $70,000 | Develops social media strategies and campaigns | 6 |
| 94 | Digital Content Writer | $40,000 – $65,000 | Creates engaging and SEO-optimized digital content | 5 |
| 96 | Affiliate Marketing Manager | $60,000 – $90,000 | Manages affiliate marketing programs and partnerships | 7 |
| 97 | Digital Marketing Trainer | $50,000 – $80,000 | Provides training and education in digital marketing | 6 |
| 98 | Mobile Marketing Specialist | $50,000 – $75,000 | Implements and manages mobile marketing strategies | 6 |
| 99 | Data-driven Marketing Manager | $70,000 – $100,000 | Utilizes data analysis to drive marketing strategies | 7 |
| 100 | Virtual Reality (VR) Marketer | $55,000 – $85,000 | Develops and implements marketing strategies for virtual reality experiences | 7 |
