100+ Careers in Digital Marketing And How To Get Started

Digital marketing refers to any method of marketing for a business digitally on the Internet. With such a basic and general definition, there are over 100 job titles that can be considered digital marketing. In fact, digital marketing is one of the vastest careers out there and is one of the most blooming ones as well.

I am a professional Digital marketer with four years of corporate experience and in this article, I will guide you about 100+ popular careers in Digital marketing.

This post covers 100+ careers in digital marketing along with average yearly payscal, and average difficulty level to learn on a scale of 1-10.

In today’s world, there is hardly a chance that you have not heard of digital marketing. Everyone seems to be doing it either as a digital nomad or a freelancer or as a traditional office employee. Yet, everyone seems to be making a good amount of money with their digital marketing career as well.

This begs the question, should you get into a digital marketing career as well? And if yes, which digital marketing career should you choose that could help you earn the most and have the best lifestyle?

Well, today we will answer that question for you helping you understand what digital marketing is at its core and the digital marketing careers that you can choose from.

Here is the table of contents. This blog covers tons of useful information. Bookmark this page or save it, don’t get overwhelmed, go through each step, and you will surely succeed.

Table of Contents

The Digital Marketing Iceberg Explained

Today’s world is oversaturated by the use of technology where everyone has a phone they use for the better half of their days while office life consists of using laptops and the internet throughout the day. From a businessperson’s perspective, this shows that your customers are now residing on the internet which is now the best way to attract them towards this business.

This shift is the biggest reason why digital marketing is so in demand now and is seen to be just growing in demand every day.

Digital Marketing Iceberg Explained 3

While marketing on the internet sounds like one job, the digital age is layered and technical, which means something as simple as marketing on the Internet could require tens and hundreds of different employees and unique job roles.

Today, every business is seen to be heavily invested in digital marketing, employing at least some employees responsible for content marketing, ads management, social media marketing, and web development.

But even these job titles are mere branches of digital marketing that have even more sub-niches in them. For example, web development mostly includes unique job titles such as front-end developer, back-end developer, UI/UX designer, programmer, and web developer. 

And with time, we are only seeing newer digital marketing job titles being introduced that are more important and in demand than anything else. For example, with the recent progress that AI has made, the digital marketing field is now branching out to AI-related roles where professionals help businesses market their products and services using AI by analyzing and forecasting patterns and trends in each market.

The only thing we stand certain of is that digital marketing will only grow to be more and more significant in the future for businesses throughout the world since the digital age of humanity has only just begun. And with that, digital marketing careers will only expand more and more and be in higher demand than ever!

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5 Main Branches Of Digital Marketing

If you’re considering a career in digital marketing and want to understand the whole scope of digital marketing careers, instead of going over each job title one by one it is better to understand the main branches of digital marketing.

From these branches, choose whatever interests you and intrigues your passion and find an appropriate job title there for you!

In reality, there are hundreds of ways a business can market there product digitally. From Search Engine Optimization to sliding into the Instagram DMs of your potential customers, any action on the internet that markets a product is considered digital marketing. However, if we look closely, almost all forms of digital marketing have these professionals in common: content writer, graphics, ads manager, website developer, and SEO expert.

This is why, I consider these 5 areas to be the main branches of digital marketing that expand into different sub-niches consisting of unique job titles of all sorts.

1. Content Marketing

Essentially, no marketing is done without content. As far as I can remember, I have never seen a silent ad that displays nothing to read. Content is used in marketing for spreading information, attracting customers, persuading them to choose from you, and for all sorts of other shenanigans.

Content marketing IN Digital Marketing

No matter what your chosen digital marketing platform is, you need a content writer to write its execution. For different digital marketing platforms, different content writers of different skills are needed.

For example, email marketing requires content writers that are informative and persuasive, whereas, blogging requires content writers that have an extensive knowledge of SEO and using keywords in their content naturally. 

Generally, content writers are paid well and are always in demand making it an easier digital marketing career to find a job in since every business needs some form of content to work with on the internet.

I have compilled a brief list of types of content, Click here to read!

2. Graphics

Graphics is arguably more important to marketing than even content since the first impression of your business is not what it speaks but what it looks like. But much like content, graphic is also needed for digital marketing in almost every outlet.

Over the years, research has shown subtly significant graphics are to marketing, which helped businesses realize that in order to sell better, they will need to look better as well.

Graphics Design in Digital Marketing

Today, the most common job for graphics is graphic designing where businesses employ professionals to help their websites employ much more attractive and visually pleasing graphical elements than ever. Other common digital marketing careers in graphics are UI/UX designers, web designers, and animators.

Since designing is not only a creative profession but a technical one as well, designers are highly paid professionals who always stay in demand since businesses always need graphics to market their products and services.

SkillDifficulty LevelTime (weeks)Description
Graphic Design76Creation of visual content using various design elements.
Typography64Art and technique of arranging type to make written language readable and appealing.
Color Theory53Understanding and application of colors to create harmonious and visually pleasing designs.
Composition75Arrangement of visual elements to create a balanced and visually appealing design.
Digital Software86Proficiency in using software tools such as Adobe Photoshop or Illustrator for digital design work.
Image Editing64Manipulation and enhancement of images using software tools to improve visual quality.
Illustration75Creation of original artwork or images to convey a message or tell a story.
Logo Design75Designing unique and memorable symbols or emblems that represent a brand or company.
Branding64Creation and management of a consistent visual identity that reflects a company’s values and personality.
Print Design64Designing layouts and visuals for physical printed materials such as brochures, flyers, or posters.

3. Running Ads

Advertising is the core of marketing whether we talk about digital marketing or traditional offline marketing. This is why, advertising is considered to be one of the most significant careers in digital marketing. 

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Much like traditional marketing, digital marketing also has a variety of advertisement platforms and outlets where businesses try to approach their target market. Each platform and outlet requires different skills of a professional in advertisements to make the best use of their marketing campaign.

Running targetted Ads in Digital Marketing

The most common advertisement careers in digital marketing are PPC ads, SSM ads, and Youtube ads. 

Being an ad expert requires technical skills where you are responsible for creating ad campaigns, monitoring them, reporting their analytics, and finding the best way to approach a business’ target market. Since advertising is directly related to converting leads into sales, advertisement managers are paid handsomely for their skills.

Here’s a table outlining the skills required for running ads, along with the difficulty level on a scale of 1 to 10 and the recommended time in weeks that can be spent on learning and practicing each skill:

SkillDifficulty LevelTime (weeks)
Market Research42
Copywriting63
Graphic Design74
Data Analysis86
Targeting52
Ad Platforms74
A/B Testing63
Conversion63
Budget Management63
Analytics86

Please note that the difficulty level and time required can vary based on individual aptitude and learning pace. This table serves as a general guideline and can be adjusted based on personal circumstances.

4. Website Development/Design

Websites in digital marketing are like offices in traditional marketing. This is where customers head to whenever they want to deal with a business and this is exactly what a business advertises in hopes of attracting customers to land on their websites.

A business website helps them showcase their products and services, attract their customers to buy them, and help process the sale as well. This is why, a business’s website is its most significant foundation in digital marketing and the digital marketing professionals needed to create and maintain a successful website are of the utmost importance.

website development layout sketch drawing 2022 09 16 09 22 23 utc 1

Website management careers in digital marketing consist of many professions, where each job title comes with different responsibilities and appropriate skills. The most common website careers in digital marketing are front-end developers, back-end developers, UI/UX designers, and website managers.
Since a website of a business is its main hub for dealing with customers, businesses have a high demand for website professionals that can create the most unique and attractive website and manage it for optimal performance.

5. SEO

SEO is a big thing in digital marketing and you probably have heard of it by now. If not, SEO refers to search engine optimization. The only reason SEO exists in digital marketing is for businesses to help guide customers to their websites.

magnifying glass with seo concepts 1134 81 min

See, in the digital world, no one really goes directly to a website by entering its URL in a browser. Almost everyone searches their query on Google and then opens one of the first links that show up.

And considering how almost everyone on the internet follows this method, all businesses want their website to be the one that shows up on Google queries at one of the first spots.

To do this, websites optimize themselves for search engines aka SEO. SEO techniques include using SEO keywords (popular search queries), writing blog content, and creating a fast and secure website that customers can trust to click on.

There are a variety of job roles that help businesses improve their SEO, the most common of which are SEO writers, SEO auditors, and SEO consultants

SEO is a highly technical field that changes regularly, requiring professionals to not only be skillful and experienced but also informed and educated with the latest trends and SEO guidelines, making this a highly paid career in digital marketing.

SILO STRUCTURE SEO

How Good Is Digital Marketing As A Career For You

Digital Marketing is one of the best careers out there in today’s age. It is not only one of the easiest careers to start but is also one of the highest-paid ones. Digital marketing professionals are seen to be making six figures or even millions in some cases where many digital marketers even shift towards a lifestyle of digital nomads as well and travel the whole world while making big bucks out of this career.

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Almost all digital marketing careers require creativity, just like traditional marketing. If you consider yourself to be creative, you can consider yourself to be a good fit for digital marketing and help businesses and clients reach unique and innovative solutions that will end up rewarding you.

With creativity, digital marketing also requires some technical skills. Different careers in digital marketing require different skills but all the 5 main branches of digital marketing careers are very practical to start with. In fact, you can start learning SEO or Content Marketing by merely watching Youtube videos!

Digital marketing is also an ever-growing field where if you want to switch your job roles, you can easily dive into different digital marketing sub-niches and use them to your benefit. Many of the biggest digital marketing experts out there use this technique by being an expert in more than a couple of digital marketing niches and freelancing their professional services to large businesses for high payouts!

In summary, if you consider yourself to be creative and learning some technical digital skills gets you excited, digital marketing may be the best career for you!

How Much Does Digital Marketing Pay?

The base salary for most careers in digital marketing is around $50,000-$70,000, however, this can be practically scaled to six figures with a mix of freelancing or starting your own digital venture e.g. blogging.

Since digital marketing skills can be monetized more easily than other professional skills, your paycheck directly depends on how much effort you give to your career.

In the real world, there are many digital marketers who have made millions out of careers in digital marketing through just hard work and determination.

What Is The Main Job In Digital Marketing?

Since digital marketing is a highly versatile field, there is no “main job” per se in digital marketing. However, you can categorize the main sub-niches of digital marketing that can be considered the main jobs of digital marketing.

These main careers in digital marketing are Content Marketing, Graphic Designing, Ad Campaigns, Website Management, and SEO.

What Is The Highest Paid Field In Digital Marketing

The highest paid professionals in digital marketing are the ones that have skills and experience in almost all the digital marketing sub-niches out there. This means they can pretty much handle everything that relates to the 5 main branches of digital marketing. 

These professionals fill the role of Digital Marketing Manager for companies, overseeing teams of tens of digital marketing employees, and enjoy good six-figure earnings!

How To Get Started In Digital Marketing

Careers in digital marketing focus more on your technical skills and experience than your educational background, which is why a good degree from the top schools of the world isn’t really the best way to get into digital marketing.

The best way in my opinion would be to enroll in digital marketing courses, whether online or physical. From here, you can consider which digital marketing branch you’re the most passionate about and enroll in advanced courses for that niche.

For the niche of your choice, an academic degree related to that field can certainly improve your chances of making you an expert in your field.

For example, if I’m more passionate about ads management, the best way for me to start would be to enroll in digital marketing courses focused on running ad campaigns such as PPC and SMM ads, and simultaneously study a degree in Business, Marketing, or Communications.

Once you have a strong foundation in your digital marketing career, the best way to grow is by getting a job related to your field that will help you learn more from an office environment and creating your own profile that showcases your projects and can help you create an identity of your own.

For most digital marketers, the best way to do this is by starting a blog.

List Of 100 Careers In Digital Marketing

Digital marketing is a pretty vast industry where you will hear of a new job title every day. This makes researching careers in digital marketing extremely impractical and difficult. 

But, to help you understand the careers of digital marketing in a single glance, I have listed out ALL the careers in digital marketing that exist in the real world.

For each job title, I have added a small description, the average salary, and a general level of how difficult and technical the profession is.

Hopefully, this table can help you consider and compare digital marketing careers better, ultimately assisting you in choosing the best career in digital marketing for you!

S.NoCareer NameAverage PayscaleJob RoleDifficulty Level (1-10)
1Social Media Manager$40,000 – $70,000Develops and manages social media strategies5
2Content Writer$30,000 – $50,000Creates engaging content for digital platforms4
3SEO Specialist$45,000 – $70,000Optimizes websites for search engines6
4Digital Marketing Analyst$50,000 – $75,000Analyzes digital marketing data and metrics6
5Email Marketing Specialist$40,000 – $65,000Designs and executes email marketing campaigns5
6PPC Specialist$50,000 – $80,000Manages and optimizes pay-per-click advertising6
7Social Media Advertising Manager$55,000 – $85,000Oversees social media advertising campaigns7
8Digital Marketing Manager$60,000 – $100,000Develops and implements digital marketing strategies7
9E-commerce Specialist$45,000 – $70,000Manages online sales and customer experience6
10Brand Strategist$60,000 – $90,000Develops brand strategies and positioning7
11Web Analytics Manager$60,000 – $90,000Analyzes web data and provides insights7
12Digital Project Manager$55,000 – $85,000Manages digital marketing projects and timelines7
13Influencer Marketing Coordinator$40,000 – $65,000Coordinates influencer marketing campaigns5
14Conversion Rate Optimization Specialist$50,000 – $75,000Improves website conversion rates6
15Graphic Designer$40,000 – $65,000Creates visual assets for digital marketing5
16CRM Manager$55,000 – $85,000Manages customer relationship and retention7
17Video Marketing Specialist$45,000 – $70,000Creates and edits video content for marketing6
18Growth Hacker$60,000 – $90,000Implements innovative strategies for rapid growth7
19Mobile Marketing Specialist$50,000 – $75,000Develops and executes mobile marketing campaigns6
20Copywriter$40,000 – $65,000Writes persuasive and compelling copy5
21Web Designer$45,000 – $70,000Designs and creates user-friendly websites6
22Influencer Outreach Manager$55,000 – $85,000Manages influencer6
23Marketing Automation Specialist$50,000 – $75,000Implements and manages marketing automation systems6
24Digital Advertising Manager$55,000 – $85,000Plans and executes digital advertising campaigns7
25User Experience (UX) Researcher$60,000 – $90,000Conducts research to improve user experience7
26Search Engine Marketing (SEM) Manager$60,000 – $95,000Manages search engine marketing campaigns7
27Social Media Strategist$45,000 – $70,000Develops social media strategies and campaigns6
28Digital Content Writer$40,000 – $65,000Creates engaging and SEO-optimized digital content5
29Affiliate Marketing Manager$55,000 – $85,000Manages affiliate marketing programs and partnerships7
30Data Analyst$50,000 – $80,000Analyzes data to provide actionable insights6
31Online Reputation Manager$45,000 – $70,000Manages and maintains online brand reputation6
32Marketing Communications Specialist$40,000 – $65,000Creates and manages marketing communication content5
33Influencer Relations Manager$55,000 – $85,000Builds and maintains relationships with influencers7
34Website Administrator$40,000 – $65,000Manages and maintains website functionality5
35Online Sales Manager$60,000 – $95,000Manages online sales strategies and teams7
36Social Media Community Manager$45,000 – $70,000Engages and manages online communities6
37Digital Marketing Trainer$50,000 – $80,000Provides training on digital marketing strategies6
38Influencer Marketing Analyst$45,000 – $70,000Analyzes influencer marketing campaigns and impact6
39Marketing Operations Manager$60,000 – $95,000Oversees marketing operations and processes7
40Mobile App Marketing Manager$55,000 – $85,000Develops and executes marketing strategies for apps7
41Content Marketing Specialist$40,000 – $65,000Develops and implements content marketing strategies5
42CRM Specialist$45,000 – $70,000Manages customer relationship management systems6
43Influencer Outreach Specialist$50,000 – $75,000Conducts outreach to collaborate with influencers6
44Conversion Rate Optimization Manager$60,000 – $90,000Manages and optimizes conversion rate strategies7
45Digital Marketing Copywriter$45,000 – $70,000Writes persuasive and compelling digital marketing copy6
46Marketing Analytics Manager$60,000 – $90,000Analyzes marketing data and provides insights7
47App Store Optimization Specialist$50,000 – $75,000Optimizes mobile app visibility in app stores6
48Online Marketing Specialist$45,000 – $70,000Develops and implements online marketing strategies6
49Social Media Advertising Specialist$40,000 – $65,000Manages and optimizes social media advertising5
50Digital Marketing Consultant$70,000 – $120,000Provides strategic advice and guidance in digital marketing8
51Web Developer$55,000 – $85,000Builds and maintains websites and web applications7
52Data Scientist$70,000 – $120,000Applies data analysis and modeling to inform marketing decisions8
53Video Editor$40,000 – $65,000Edits and produces video content for marketing5
54Influencer Marketing Strategist$55,000 – $85,000Develops influencer marketing strategies and campaigns7
55Search Engine Optimization (SEO) Manager$60,000 – $95,000Manages SEO strategies and optimization7
56Marketing Automation Manager$65,000 – $100,000Manages and optimizes marketing automation systems7
57Online Advertising Specialist$45,000 – $70,000Executes and manages online advertising campaigns6
58Digital Marketing Strategist$70,000 – $120,000Develops and implements overall digital marketing strategies8
59User Interface (UI) Designer$55,000 – $85,000Designs visually appealing user interfaces7
60Growth Marketing Manager$70,000 – $120,000Develops and executes growth marketing strategies8
61Social Media Analyst$45,000 – $70,000Analyzes social media data and provides insights6
62Digital Marketing Coordinator$40,000 – $65,000Assists in coordinating digital marketing activities5
63Podcast Marketing Specialist$50,000 – $75,000Develops and promotes marketing strategies for podcasts6
64CRM Administrator$45,000 – $70,000Administers and maintains customer relationship management systems6
65Digital Marketing Coordinator$40,000 – $65,000Assists in coordinating digital marketing activities5
66Podcast Marketing Specialist$50,000 – $75,000Develops and promotes marketing strategies for podcasts6
67CRM Administrator$45,000 – $70,000Administers and maintains customer relationship management systems6
68Conversion Rate Optimization Analyst$50,000 – $75,000Analyzes and optimizes conversion rates6
69Mobile App Developer$60,000 – $95,000Develops and maintains mobile applications7
70Digital Marketing Coordinator$40,000 – $65,000Assists in coordinating digital marketing activities5
71Podcast Marketing Specialist$50,000 – $75,000Develops and promotes marketing strategies for podcasts6
72Influencer Relations Manager$55,000 – $85,000Builds and maintains relationships with influencers for marketing collaborations7
73Voice Search Optimization Specialist$50,000 – $75,000Optimizes content and strategies for voice search6
74Conversion Funnel Analyst$55,000 – $85,000Analyzes and optimizes conversion funnels for maximum effectiveness7
75Marketing Data Analyst$50,000 – $80,000Analyzes marketing data to provide insights and recommendations6
76Brand Ambassador$30,000 – $50,000Represents and promotes a brand’s products or services4
77E-commerce Specialist$40,000 – $70,000Manages and optimizes online sales platforms and strategies5
78Web Analytics Manager$70,000 – $100,000Oversees web analytics tools and provides data-driven insights7
79Digital Marketing Executive$45,000 – $75,000Executes and manages digital marketing campaigns and initiatives5
80SEO Copywriter$40,000 – $65,000Writes search engine optimized content for websites and digital platforms5
81Growth Hacker$60,000 – $90,000Utilizes innovative strategies to drive rapid business growth7
82Email Marketing Specialist$45,000 – $70,000Develops and executes email marketing campaigns and strategies5
83Digital Marketing Analyst$50,000 – $80,000Analyzes digital marketing data and provides insights and recommendations6
84Online Community Manager$40,000 – $65,000Manages and engages with online communities to build brand loyalty5
85Conversion Rate Optimization Specialist$50,000 – $75,000Optimizes website elements to increase conversion rates6
86Social Media Advertising Manager$55,000 – $85,000Manages and optimizes social media advertising campaigns7
87Digital Project Manager$60,000 – $90,000Manages and coordinates digital marketing projects and teams7
88Content Marketing Manager$60,000 – $90,000Develops and oversees content marketing strategies and campaigns7
89Marketing Automation Specialist$50,000 – $75,000Implements and manages marketing automation systems6
90Digital Advertising Manager$55,000 – $85,000Plans and executes digital advertising campaigns7
91User Experience (UX) Researcher$60,000 – $90,000Conducts research to improve user experience7
92Search Engine Marketing (SEM) Manager$60,000 – $95,000Manages search engine marketing campaigns7
93Social Media Strategist$45,000 – $70,000Develops social media strategies and campaigns6
94Digital Content Writer$40,000 – $65,000Creates engaging and SEO-optimized digital content5
96Affiliate Marketing Manager$60,000 – $90,000Manages affiliate marketing programs and partnerships7
97Digital Marketing Trainer$50,000 – $80,000Provides training and education in digital marketing6
98Mobile Marketing Specialist$50,000 – $75,000Implements and manages mobile marketing strategies6
99Data-driven Marketing Manager$70,000 – $100,000Utilizes data analysis to drive marketing strategies7
100Virtual Reality (VR) Marketer$55,000 – $85,000Develops and implements marketing strategies for virtual reality experiences7

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