Did you know the world’s third most ranking social site “Facebook” can also be used as a search tool? Not just that, it’s also quite powerful. Facebook search operators help you find 100% legit online search results in one go.
According to the CEO of Facebook, Mark Zuckerberg, Facebook will be competent in providing question answers and research service one step ahead of any other search engine in the next ten years. We’ve learned that many people are not familiar with what search operators are; on that note, we put together the information into a useful blog.
Before we dive deep into this subject, we will first start with the basics. We’ll also learn about the advanced features of Facebook search operators, how to use them, their types, reasons, and benefits.
Table of Contents
- What are Facebook Search Operators?
- 7 Advanced Facebook Search Operators in 2022 (+ Benefits)
- Reasons Why Should You Use Facebook Search Operators:
What are Facebook Search Operators?
Facebook search operators, driven by the Boolean search technique, are commands and special characters that assist users in filtering search results based on what they are interested to see and whatnot. The results are highly targeted by using a phrase of a relevant search.
With the rapid growth of the user base and the platform’s functionality, Facebook’s search engine possesses some top-notch features that can beat mainstream search engines like Google, Yahoo and Bing in near future.
Facebook used graph search before it introduced the Boolean search operators. So not many people are aware about how boolean search works.
What Boolean Search Do?
Boolean search enable users to filter, enhance, or specify their search by combining words and phrases with the keywords AND, OR, NOT (known as Boolean operators). To use a Boolean search, you will have to use quotation marks to let the search algorithm know to only find exact matches to the query.
For instance, you can look for Facebook users who: Live in “Dallas, Texas” “Preston Hollow, Dallas,” “Deep Ellum, Dallas, Texas,” or “Seattle, Washington,”
Attended “Southern Methodist University,” “The University of Dallas,” “Caltech,” or “Dallas Baptist University”
Work for Facebook, Google, Apple, Microsoft, Amazon.com, or Twitter.
Most people believe Boolean Search isn’t practically possible until you invest in some pricey tools. But it is possible, but while it’s slightly limited, there are clearly solid obvious benefits for it.
Back in 2013, Facebook used the Graph search which did not show precise results and focused more on natural language results for users. There’s a myth that graph search does not support Boolean search but it’s quite possible.
7 Advanced Facebook Search Operators in 2022 (+ Benefits)
Facebook uses boolean operators to find search results through Facebook search operators to perform the Facebook site search. We’ll be discussing in detail seven advanced operators.
Boolean operators are basic words like (AND, OR, NOT AND NOT). They help combine or exclude in keyword searching, used as a conjunction. Boolean operators focus more on targeted results.
Basic Boolean Facebook Search:
Using the google site, we can search any page on Facebook with its name, and Boolean helps specify content.
How to use it?
If we want to search for any organization on Facebook, Google will only display results about that organization related to groups or posts.
Website+website or page
Facebook.com United Nations
You can search various other websites by putting in the website’s url and then the product name.
So this search isn’t restricted to Facebook searches only. You can access specific products and websites using Boolean’s basic Facebook search.
Boolean Facebook Search for Two Words
We can simultaneously search for two things at once by using a conjunction, for example ‘and’, in this search operator type. By giving this command, google will show search results just accordingly.
How to use it?
Facebook.com creative and content marketing:
Boolean Facebook Search supports research for a specific niche, directing to an audience on Facebook. This search will even take you to Facebook spots where your demographic hangs out for a competitive business model.
- Boolean Facebook Search for One of Two Words:
This Facebook search operator allows you to browse either one term or another. Unlike the AND functionality that needs particular terminology to search. You’ll use the ‘OR’ command for comparative SERPs. This way, google will only show you results for both the search terms.
How to use it?
Facebook.com blog OR article:
The list of search results is talking about both the terms. You can use this search operator to get information about your and your competitor’s brand to fill the gaps and outrun others in the market.
- Boolean Facebook Search For Results that You Don’t Need:
At times, we get unnecessary and irrelevant searches. You want Nike’s kicks but Google keeps showing you Adidas. You can use the command ‘NOT’ to avoid that. This Facebook search operator will help exclude any unconnected searches hence saving effort.
How to use it?
Facebook.com digital marketer NOT content marketers.
Facebook’s ‘unnecessary word excluding’ search operator helps in removing extra content and is more refining. Using this Facebook search, we can narrow the geographical locations or celebrities’ names with the same meaning or similar spelling.
- Boolean Facebook Search for Exact Wording:
With the time being, Facebook and Google Search have gotten smarter in finding any particular location. Still, we cannot find results close to the right answers but we can use the same wordings to operators to generate desired results.
How to use it?
Facebook.com “pan-Asian restaurant in south London’’
We use Quotation as a command to function the match wordings to use this Facebook search. This Facebook search is for an exact match. This Facebook Search also helps in finding User Generated Content.
- Boolean Facebook Search For Local Small Businesses
How to use it?
Facebook.com Dry Cleaners in San Francisco.
Using this Facebook search operator, it becomes easier to track local businesses in the market. For instance, if someone is interested in starting a venture in his town and wants to get updated on already existing businesses, this search operator will do the job.
- Fill-in-the-Blanks Facebook Search Operator
Let’s assume you forgot the name of a restaurant or celebrity or any organization that you need to remember. You only remember the first or last term but can’t recall the rest. There swoops in Fill in Blanks Facebook search operator. It fills in the gap and provides us with similar search results.
How to use it?
Website+terms you remember+asterisk+term2
Facebook.com burger * restaurant California
The fill in blanks search operator works best when you are unable to write the correct spelling of a word. You’ll also find legit sources with the search terms so it’ll be easier to pick out what you were looking for in the first place.
Reasons Why Should You Use Facebook Search Operators:
According to the latest Facebook stats, October 2021 with over 2.910 billion monthly active users. Facebook is the worlds’ most popular social media platform, particularly for marketing. With maximum numbers of businesses having Facebook pages, it becomes easier to monitor your competitors’ efforts.
Search operators can greatly benefit in digital marketing, helps in refined targeting, improves productivity by saving time, search operators help drive business moving forwards.
Below, we’ll be sharing some reasons that can help marketers grow their business and benefit from Facebook search operators’ usage.
Analyze Your Rivals:
Using Facebook Search Operators, we can locate our competitors on Facebook already existing in our geographical area, and can easily analyze their work model so we can improve ours. Search Operators will help in figuring out relevant content, ideas, and even websites.
Find Targeted Content Matter:
If you are a content creator (blogger, vlogger, writer or other), you’d love Facebook search operators. It helps you save time and land directly on what you are looking for so you can build an engaging interaction with your audience.
Connect to Your Demographic
To get more traffic, leads and sales we do need user generated content extracted through Facebook search operators. It helps in tracking a record who is quoting your brand name, or promoting or giving a review about the brand, your services or products, either by tagging us or not facebook search operators does that all.
Improve Your Business:
Through using Facebook search operators, you’ll be able to know your customers well. Using Facebook Search Operator you can search specific phrases.
This way, you’ll build a strong connection with your audience by identifying what your followers usually appreciate in a product or service like yours.
There is no shortcut to success on social media platforms like Facebook. You’ll have to pull your socks up and work harder if you want to stand out. You’ll have to do a lot of research and analysis.
Thus, Facebook can do wonders for you in terms of business competition, quick analysis, growth, track, and generate leads sales. Facebook Search Operators are of great help in Facebook Marketing.