In India, digital marketing is still in its early phases, but the potential is vast. With the right strategy, businesses can connect with a large audience and establish a solid online presence.
The need for digital marketing specialists is expected to increase in the upcoming years. Digital marketing is a good career to consider if you seek a secure and fulfilling profession.
With a year-over-year growth of 41%, digital marketing is one of the top 10 most in-demand skills in India in 2021, as per LinkedIn.
This growth is fueled by India’s rapidly expanding internet user base, which is projected to reach 970 million by 2025. This has led to the digital advertising market in India growing at a CAGR of 33.5%, expected to reach US$4.4 billion by 2022, according to PwC.
Additionally, McKinsey reports that India’s e-commerce market is projected to grow to US$200 billion by 2027, providing ample job opportunities for digital marketing professionals.
Table of Contents
- Scope & Need Of Digital Marketing In India
- How Much Money Does A Digital Marketer Make In India?
- Three Reasons Why Digital Marketing Is A Viable Career Option In India
- What Is The Future Of Digital Marketing Careers In India?
- Conclusion
Scope & Need Of Digital Marketing In India
It’s about more than just digital marketing that is growing. India is a massive business market with around 1.3 billion people and a growing economy. Digital marketing promotes goods or services through digital technology, primarily the Internet, incorporating mobile devices, display advertising, and other digital media.
| Role | Market Need (Approx.) | Current Working Professionals | Gap |
|---|---|---|---|
| Digital Marketing Executive | 60,000 | 30,000 | 50% |
| Social Media Executive | 35,000 | 18,000 | 48% |
| Graphics Designer | 30,000 | 15,000 | 50% |
| SEO Executive | 25,000 | 12,500 | 50% |
| Content Writer | 20,000 | 10,000 | 50% |
The table highlights the market need for various digital marketing roles in India, along with the current number of working professionals and the gap between the market need and the current professionals.
As per estimates, there is a significant gap in the supply and demand for digital marketing professionals in India.
For instance, there is a market need for around 60,000 digital marketing executives, but only around 30,000 professionals are currently working in this role.
Similarly, there is a need for around 35,000 social media executives, but only around 18,000 are currently employed.
Businesses must choose the appropriate channels for their sector and target market if they want to succeed in digital marketing.
Additionally, they must produce engaging content that speaks to their audience’s needs and interests. With the appropriate approach,
How Much Money Does A Digital Marketer Make In India?
To get an idea of the value and scope of any field. You need to understand how much you can earn through it. Indian digital marketers have the same opportunities to make a respectable living as in other countries.
Payscale reports that the typical yearly income for a digital marketer in India is Rs 459,863. This amounts to about Rs 37,488 per month.
An advanced and experienced level of digital marketing manager can also expect to make roughly Rs 15 lakhs annually in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, and Bangalore.
here’s a table showing the approximate estimated salary range for digital marketing roles in India:
| Role | Salary Range (Approx.) |
|---|---|
| Digital Marketing Manager | INR 400,000 – 1,500,000 |
| Social Media Manager | INR 300,000 – 1,200,000 |
| PPC Specialist | INR 250,000 – 800,000 |
| SEO Manager | INR 400,000 – 1,200,000 |
| Content Marketing Manager | INR 400,000 – 1,500,000 |
| Email Marketing Manager | INR 350,000 – 1,000,000 |
But remember that these numbers are simply averages, and your actual payment may vary depending on your experience, skill level, and employer. You can make a sustainable living in India as a digital marketer if you’re thinking about it. Just stay updated with your knowledge of your craft and keep up with the latest events.
Three Reasons Why Digital Marketing Is A Viable Career Option In India
There are various work prospects in India in the quickly expanding digital marketing industry. Here are Three strong reasons to choose a career in digital marketing:
1. Job Opportunities
India is seeing an increase in demand for digital marketers. Businesses require additional personnel to oversee and grow their digital marketing initiatives as they continue to increase their online presence. This indicates that there are many job openings for digital marketers in India.
2. A Competitive Wage Is Available In Digital Marketing
A digital marketing manager in India is typically paid between 7-8 lakhs in a given year. This is excellent pay, especially considering India’s low cost of living.
3. The World Of Digital Marketing Is Dynamic And Complex
If you want a job that will keep you on your toes, digital marketing is a good option. Business requires constant adaptability because there is always something different to learn.
What Is The Future Of Digital Marketing Careers In India?
India’s digital marketing environment is changing quickly. The future of digital marketing in India appears bright due to new technologies being developed and the rising popularity of digital platforms.
One of the job markets with the highest demand in India is digital marketing. Zion Market Research predicts that from 2019 to 2025, the industry will expand at a compound annual growth rate (CAGR) of 23%. This indicates that there will be a rise in the need for digital marketing experts in the coming years.
The following information is crucial if you’re thinking about a career in digital marketing:
- First, because the business world is so dynamic and constantly changing, you must be flexible and ready to adjust rapidly.
- The ability to analyze problems and come up with solutions is also important.
- Third, you must work well with others as a team and be a strong communicator.
Conclusion
That’s all for now. It’s evident that there is a significant need for digital marketing, and this trend is anticipated to last for a long time. Before diving into digital marketing, ensure you have all the necessary experience and information.
You may establish a prosperous career in this fast-paced industry with the correct knowledge and abilities. I hope this blog has been helpful to you. Thanks for reading!
