How Much Does Email Marketing Cost? (Less Than You Think)

Email marketing is a great buy, and if you have a new business, you can leverage the option. But, before you take a head start, you should know how much does email marketing cost?

Calculating the overall expenditure on email marketing campaigns is important but challenging. 

Cost FactorsEstimated Cost Range
Email Marketing PlatformFree to $50+/month
Email List Size$10 to $500/month
Email Frequency$0 to $500+/month
Email Design and Content$0 to $500+/month
Additional Features and Tools$0 to $1,000+/month

Note that the estimated cost ranges may vary widely depending on the specific email marketing platform and the features you need. Additionally, some platforms may charge based on the number of emails sent, while others may charge a flat rate based on the size of your email list. It’s important to research and compare different platforms to find one that meets your needs and budget.

To help you with all the information you possibly need for launching an email marketing campaign, we’ll talk about factors that affect an email campaign’s costs and how much an email marketing campaign will cost you. 

Table of Contents

Email Marketing Cost Estimations

Table 1: Estimated Monthly Costs of Email Marketing Based on Email List Size

Email List SizeEstimated Monthly Cost Range
Up to 1,000$10 to $50
1,000-2,500$15 to $75
2,500-5,000$30 to $150
5,000-10,000$50 to $250
10,000-25,000$75 to $375
25,000-50,000$150 to $750
50,000-100,000$250 to $1,000
100,000+Custom pricing

Note: The estimated costs are based on popular email marketing platforms like Mailchimp, Constant Contact, and Aweber. Prices may vary depending on the specific platform and features selected.

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Table 2: Additional Features and Tools and their Estimated Monthly Cost

Features and ToolsEstimated Monthly Cost Range
Advanced Email Automation$50 to $500+
Landing Page Builder$25 to $200+
A/B Testing$10 to $75+
Analytics and Reporting$0 to $50+
CRM Integration$50 to $200+
List Segmentation$0 to $50+
Social Media Integration$0 to $25+
Support and Training$0 to $50+

Note: The estimated costs are based on popular email marketing platforms like Mailchimp, Constant Contact, and Aweber. Prices may vary depending on the specific platform and features selected.

How Much Email Marketing Cost for Scaling Businesses?

The amount a marketer would choose to spend in their campaign will be determined mostly by the campaign’s objectives, budget, business industry, geography, and viewership. Yet, when self-managing a program, you should know how much does email marketing cost? So you can manage everything on a budget.

Here’s How Much Email Marketing Costs (small to big businesses estimate)

  • A small business with a software package for email marketing may spend $10 to $25 monthly. Marketing automation typically beats other promotional tools regarding return on investment (ROI). 
  • A mid-size company may invest between $10 and $1,000 monthly.
  • A big corporation may have to pay $2,000 to $12,000 monthly. 
  • The estimated annual cost of a premium newsletter is $100, which is about equal to ten months to the median monthly charge.

The mean total expense of an email marketing firm ranges from $300 to $500 per month, with tiered pricing that increases with the monthly email volume or contact list size. 

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Factors to Consider Before You Initiate Email Marketing

Before diving into the factors that influence how much email marketing costs, consider whether you should spend on email campaigns and how much you must engage in them. 

  • Email service provider’s fees (even if you’re using a tool) 
  • Campaigning period
  • ROI on active email campaigns 
  • Fees for investing 

Furthermore, email outperforms social media in client acquisition, generating $44 for each $1 invested. Even when contrasted to affiliate, sponsored, and social media channels, email marketing produces the highest ROI for businesses. 

Is Email Marketing Worth it in 2022?

A marketer plans to get started with email marketing and plan a budget. Another might think email marketing is out of the marketing game. FYI, 81 percent of smaller companies use email marketing as their primary means for generating leads, and 80 percent use it to keep customers happy and connected. 

If it didn’t work for you, consider having a strategy. Many thoughts should establish, execute, and assess a successful email-campaign approach and methods. The typical return on investment for email campaigns is $44.00.

After your email campaign is launched, you must continuously track progress, analyze, supervise, and optimize its efficacy to generate outstanding campaign outcomes. 


The estimated price of an email marketing campaign generally varies based on the company scale and its marketing scope. Nonetheless, many digital marketers make the error of focusing solely on the cost of generating and administering email advertising campaigns. 

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