Which Is The Cheapest ‘Pay As You Go Email Marketing Service?

Email marketing is an excellent way to reach customers and promote your brand. However, the cost of establishing and running an email marketing campaign might be high. You can significantly reduce the cost of your email marketing campaign by using these pay-per-use services.

You can run profitable email marketing campaigns with these providers because they have all the necessary capabilities.

You can decrease the cost of your email marketing campaign by using a few pay-as-you-go services. This post will outline seven of the most well-liked pay-per-use email marketing platforms.

Pros And Cons Of Pay-As-You-Go Email Marketing

Pay-as-you-go email marketing enables customers to send emails without paying a monthly subscription, as the name implies. Users instead pay for each email that is sent. This can be a great solution for tiny firms or companies with a small budget for email marketing.


  • Compared to other conventional email marketing strategies, it is cheaper.
  • As your demands change, scaling up or down is simple.
  • You only pay for the contacts you utilize, so if you have a large email list but only send it to a select group of recipients, you can save money.
  • You can test various email platforms without signing a long-term commitment.
  • You can discontinue service at any moment with pay-as-you-go email marketing. That’s because you’re not bound by a contract, unlike with a monthly membership.


No doubt, the email marketing approach to connect with your customers and develop relationships is through email marketing. Pay-as-you-go email marketing may have drawbacks, so it’s crucial to know them before getting started. Here are five of the most common disadvantages:

  • If you are not careful, you may be on a spam list.
  • There is always a chance that emails will get buried in the clutter.
  • Typically, you can only use the most fundamental email marketing functions. Complex campaign development and extensive analytics tracking may become difficult as a result.
  • Pay-as-you-go options may need to be more flexible, mainly if your email list changes. You may be overpaying or needing more credits to cover your SendGrid usage.
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1. Elastic Email

With Elastic Email, you only pay for your emails, making it a cost-effective way to reach your target audience. Not only this but Elastic EmailEmail also offers many features that make it a powerful tool for email marketing, such as customizable templates, automatic email list management, and detailed reporting. If you’re looking for an affordable, easy-to-u

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Sign up for Elastic Email today if you’re looking for a great email marketing service that won’t break the bank.

2. Pepipost

With Pepipost, you can send up to 500 emails per month for free. And if you need to send more than that, plans start at just $10/month. That’s a lot of bang for your buck!

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In addition to being affordable, Pepipost is also easy to use. Their drag-and-drop email builder makes it simple to create attractive emails that will engage your subscribers. And their comprehensive reporting tools will help you track your consequences so you can see how your campaigns perform. If you’re looking for a cheap and easy way to get started with email marketing, Pepipost is an excellent option.

3. Mailerlite

The third one on the list is called MailerLite. Unlimited EmailEmail sending to up to 1,000 subscribers is available with options starting at just $10/month.

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A drag-and-drop editor, adjustable templates, and built-in photo editing are just a few of the capabilities that MailerLite provides to assist you in creating attractive emails. You can follow your outcomes with thorough reports to observe how well your emails are doing.

4. SendinBlue

SendinBlue is a versatile and practical approach to email marketing since you can use it as little or as frequently as you wish.

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Small businesses on a tight budget will love the affordable pay-as-you-go email marketing services offered by SendinBlue. A cost-effective method of reaching your customers, SendinBlue only charges you for the emails sent. Additionally, there aren’t any long-term agreements or contracts with SendinBlue because it’s a pay-as-you-go service. 

5. Amazon SES

Among some of the most widely used marketing services available today is Amazon Simple Email Service (SES). Amazon SES is a great choice for small businesses and startups who want to get started with email marketing without breaking the bank, with prices starting at just $0.10 per EmailEmail.

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There are, of course, alternative email marketing providers available at more affordable prices. Mailchimp, for instance, provides a pay-as-you-go service that begins at $0.03 per EmailEmail. So why use Amazon SES instead of a less expensive alternative? There are a few reasons, to be sure. Amazon SES is a trustworthy service. With Amazon SES, your emails have a lower chance of being filtered as spam, increasing the likelihood that your subscribers will view them.

6. SparkPost

The last one on the list of cheapest pay-as-you-go email marketing providers available in SparkPost. For up to 500 contacts, their starting monthly fee is just $9.95. This makes them a great option for startups and small businesses wishing to begin email marketing without spending a fortune.

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SparkPost is a wonderful email marketing option because it has affordable costs and various features. A drag-and-drop editor, real-time reporting, and other features are available. They also offer customized themes. They also provide a free trial, so you may try out their service before committing, and their customer care is fantastic. SparkPost is a terrific choice if you’re searching for a quick and affordable approach to start with email marketing.

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A few factors must be considered when selecting a “pay as you go” email marketing solution. The cost per EmailEmail is the first. Depending on your subscribers, some services charge a fixed fee per EmailEmail, while others charge per subscriber.

The features offered by the service are the second factor to consider. While some “pay as you go” email marketing platforms provide the most fundamental capabilities, others offer more sophisticated features like segmentation, automation, and A/B testing. I hope you find this information useful enough. Don’t forget to check out my other blogs as well.

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