Is Google Blogger dead?

As a result of the tough competition, Google Blogger has ended up dead in terms of its features. Particularly for people who want to stay competitive with other businesses and expand their operations online.

However, a blogger is still alive if you are looking to start and want to write from anywhere. Many fresh blogging platforms have emerged over the past ten years. 

Blogger SEO friendliness and functionality are at a basic level. As opposed to other platforms that provide advanced and powerful customizability and a distinctive appearance for your official site.

What is a Google Blogger?

A blog publishing service called Google Blogger .It is a platform that has become the go-to site for newbies and seasoned writers, a convenient path to building up blogs. It is secure, provides basic features, and is free of cost.  Blogger is a blogging platform that has been used for three decades.

Pyra Labs created it, which Google purchased in 2003. Typically, Google hosts the blogs at a blogspot.com subdomain. Blogs can also be hosted on Blogger’s registered domain. A user’s account can contain up to 100 blogs. The number of current blogs created through Blogger as of May 2019 is over 400 million. 

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Google Blogger: How helpful is it?

Let’s look at the pros and cons of blogging to see where it stands out.

Pros

  • Blogger is a beginner-friendly blogging workflow platform.
  • There is no technical skill needed.
  • Easy Content management system.
  • High level of hosting and security over most other blogging platforms.
  • Free media hosting and fast blog hosting servers.
  • Integrations with YouTube, Google Analytics, Google Adsense, and Google Albums.
  • Theme customization options & Edit HTML of theme and posts.
  • The most attractive part is it is a Low-cost maintenance fee compared with other blogging platforms.
  • It has a Basic to limited level of SEO functionalities.
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Cons

  • No advanced features for blogging, SEO, and content marketing.
  • A maximum of 20 static pages are permitted.
  • You cannot change the permalink structure/date. 
  • No eCommerce site-building features.
  • No membership site-building features.
  • The page builder does not allow drag-and-drop operations.
  • There are no third-party widgets.
  • It can only really be used for a primary blog
  • If you want your domain name, you’ll need to buy one
  • Restricted to 100 blogs per account.
  • Google Blogger does not have influential features for any professional and broader use.

Why do people move away from Blogger?

Reason #1 Blogger has limited features

When Google Blogger first launched, many bloggers used it. Because it was free of charge. However, as soon as the bloggers started making a stable income out of bloggers, they “just” switched to a self-hosted publishing platform like Magento or WordPress.org. To increase the reach of their content in the market.

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Reason #2 Bloggers have limited customization options

bloggers have minimal options when it comes to customization. It is pretty okay. as it can help keep your blog looking clean and simple. 

But suppose you’re someone who enjoys having comprehensive control over your blog’s appearance. In that case, you may be disappointed with the level of customization you can do.

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Reason #3 Lack of effective plugins for SEO and content optimization

The “Content is king” because of the SEO it has.  The Content creator has to face a tough time as they need the necessary tools and plugins. There are no plugins or valuable features for today’s market.

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Google Blogger alternatives

These three are free-to-get-started types of blogging platforms. But they offer features that make them stand out in the blogging platform world. Even WordPress was once a primary blog publishing site. But it gained a lot of progress over time. Let’s take a quick look at some Blogger alternatives.

  1. WordPress.com:

WordPress.com allows you to create any website. There are many more options and customization features. WordPress.com can be used for free, although paid versions offer more features and functions.

  1. Medium

Medium is ideal for people who want to write. You must register and hit publish to see your work online.

  1. Tumblr:

Tumblr is one of the free blogging platforms. With rich visual content. It has more of a touch of social media. 

Conclusion:

Overall, Blogger is an excellent tool for showcasing your work by building a mini-site or a portfolio website that doesn’t require many plugins or customizations. Yet Blogger is a platform that will offer you limited blog styles and patterns of publishing. That is why writers are switching from it to another alternative offering valuable features.

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