Who Is The Father Of Digital Marketing

One of the most influential minds in contemporary business, Philip Kotler, is credited as the father of digital marketing. Kotler is renowned for his innovative work in marketing management and research, especially for his contributions to the discipline of international marketing.

Along with coining the phrase “marketing mix,” he is also credited with establishing the idea of the “4Ps” in marketing: product, price, promotion, and location.

To learn about and comprehend the rise of digital marketing, read this blog.

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A Brief History Of Digital Marketing

Although the history of digital marketing is lengthy and intricate, it can be generally divided into three main eras: 

1. Pre-internet Era

Pre-internet era refers to Before the development of the internet, print media, radio, and television were the main forms of marketing.

2. Early Internet Era

The emergence of online marketing during the early internet era was facilitated by new technologies such as email, websites, and search engines.

3. Modern Internet era

The current time, known as the modern internet era, is marked by social media, mobile marketing, and other contemporary marketing strategies. Modern technology has led to a complex and dynamic subject of study known as marketing. 

Who Is The Father Of Digital Marketing?

In the early days of digital marketing, there needed to be a clear consensus on the father of digital marketing. However, in recent years, there has been growing evidence that the father of digital marketing is Philip Kotler.

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Kotler is widely considered to be the father of modern marketing, and his work has had a profound impact on the field of digital marketing. Kotler’s seminal book, Marketing Management, is required reading for marketing students all over the world. In it, Kotler outlines the four P’s of marketing: product, place, price, and promotion.

Kotler’s work on the four P’s of marketing has been integral in developing a digital marketing strategy. His work has shown that promotion is significant in the digital age.

When Was The Term “Digital Marketing” First Used?

The 1990s saw the first official use of “digital marketing.” Since then, a large number of people have made contributions to the growth of the field. The most well-known brands in digital marketing include:

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  • Al Ries, who is frequently credited with creating the word “positioning”.
  • Philip Kotler, who wrote the fundamental book Marketing Management.
  • Gary Vaynerchuk is a leading figure in social media.
  • Seth Godin, who is a best-selling author and marketing thought leader

These individuals are a small sample of several others that have significantly impacted the digital marketing industry. There will probably be many more people who contribute to determining the area’s destiny as it develops.

What is the oldest form of marketing?

Marketing is the process of creating and delivering value to customers. It can be done in many ways, but most businesses use marketing to build awareness, drive sales, and create loyalty among customers.

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  • Since marketing has existed since the earliest human civilizations, it is impossible to pinpoint its earliest incarnation.
  • The first marketing instance occurred when tomb murals were used to promote products and services in ancient Egypt.
  • Markets were utilized to sell goods and services in Ancient Greece, and street corner sellers frequently shouted to passersby to advertise their wares.
  • Even though there are other sorts of marketing, word-of-mouth advertising is one of the most traditional and successful.
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Today, digital marketing is all about creating relationships with customers and prospects. It’s about creating engagement and loyalty. And it’s about using data and insights to create personalized experiences that customers will love.


From its early days, digital marketing has advanced significantly. But it still serves the same objective “To draw in new clients by promoting products and services”

Digital marketing has indeed gone through tremendous changes. It holds a very long evolutionary history of growth. That is why it is still referred to as a dynamic one that is constantly evolving. I hope you like reading this blog. If you have any queries please leave your comment below!

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