There is absolutely no answer to this question of how long a movie stays in theaters. The more it remains, the more it earns, but the more it remains, the fewer people will be interested in it.
Every year hundreds and thousands of movies are released and get into the market in theaters. Some of them get a hit, and some of them don’t. Certain factors make a film a good film, and these factors are the most concerning ones for the producers and labels.
Among all the other factors, the duration of a movie to stay in theaters is also essential for a movie’s success.
There are two parties to decide whether a movie should stay in theaters, one of them is the movie’s distributor, and the second one is the theaters. Movie producers used to release their films on different occasions,
For example, Christmas, New year, Diwali, Eid, or any other cultural events because these days people used to spend time enjoying their holidays and entertainment, and they used to see movies.
How Long Does A Movie Stay In Theaters?
On average, a movie stays in theaters for four weeks; some last for about two weeks, and some for a bit longer. The theater run time for a film is not decided by the theaters and movie distributors; it is solely judged by the theaters because when the sale of ticket decline, theaters use to remove the movie from their screens.
In the past, when DVDs were the only way to get your hands on a movie after its release, the movie stayed in theaters for a more extended period. In recent times when we have a lot of online platforms to get your hands on, movie theater time is reduced.
Some of the longest movies run in theaters include
- Rocky Horror Picture Show: 2,000+ weeks
- E.T.: 52+ weeks
- Star Wars: 44 weeks
- Back to the Future: 37 weeks
- Beverly Hills Cop: 30 weeks
The following factors decide how long a movie must stay in theaters.
- Audiences Interest
- Genre Of The Movie
- Ticket Price
- Other Releases At The Same Time
The movie’s popularity is one factor that decides how long a movie must stay in theaters. Usually, sequels of movies that have already hit the market are popular and last longer because of their interest. Or movies that are relatively marketed increase the film’s hype; thus, people demand them for a more extended period in theaters.
2. Audiences Interest
The second important factor is the interest of the audience in the movie. Sometimes even if a film is a sequel to a popular franchise, it still not stays for a more extended period in theaters because people don’t have an interest in it. The interest is usually associated with the marketing, trailers, cast, and genre of the movie.
If the audience is more interested in the film, it stays for longer because of the demand.
3. Genre Of The Movie
Another factor that influences the duration of a movie is the genre. Some genres are relatively popular in the market, and films of that genre stay for extended periods. Action, drama, horror, and adventure are some of the most famous movie genres that keep people interested in the movie and make it stay for a more extended period in theaters.
The movie’s cast is another factor that decides whether a film must stay in the theaters. If a movie has some of the most popular and demanded celebrities,s it will attract more people and last for a more extended period in theaters. Because of the face value of these celebrities, the theaters reserve more screens for movies with stars to earn more money.
5. Ticket Price
Pricing is another crucial factor because if the ticket prices are higher, then people don’t see them often, which decreases people’s interest; thus, theaters do not keep it on screens for longer.
6. Other Releases At The Same Time
Competition is another important factor because it can disturb all the other elements. Suppose a movie has a famous cast, a popular genre, low ticket prices, and is popular. In that case,
It can still have a shorter period in theaters if another movie released on the exact dates outperforms it since theaters can decide which movie to keep for a more extended period.
Does Being In Theater For Long Time Affect Movie’s Success?
Being in theaters for a longer time decreases people’s interest in the movie, which is why most movies stay for some days or weeks.
Other than that, after some weeks of the movie’s release, it used to be released on DVDs or online platforms like Netflix, Amazon prime, HBO, or Disney, which eventually shifts people’s interest, and they don’t prefer going to theaters to watch the movie.
That is why being in the theater for a long time does not hurt its success but becomes useless, and theaters prefer to save their screens for a movie already out on DVDs or online movie platforms.