How is Adsense different from Double Click or Admob

Adsense is a program run by Google that allows website owners to place ads on their sites and earn money from clicks. Double Click is a company that provides ad services and Admob is a mobile advertising company. 

Double Click and Admob are both programs that allow website owners to place ads on their site and earn money from clicks, but they work differently. Adsense works by matching ads to the content on your website, while Double Click and Admob work by allowing you to choose which ads to display.

Both Adsense and DoubleClick are owned by Google.

The main difference between the two programs is that Adsense is geared towards website owners while Double Click is geared towards advertisers. Adsense is a program that website owners can sign up for to allow Google to place ads on their site. These ads are chosen based on the content of the website, and website owners earn money based on clicks on these ads. 

Double Click, on the other hand, is a program that advertisers can sign up for to place ads on websites. Advertisers pay based on impressions, or how many times their ad is shown, rather than clicks.

Let me clearly explain the major difference between AdSense, Double Click, and Admob in a simpler form. 

AdwordsAdSenseAdMobDoubleClick
Used by advertisers.Used by publishers.Used by app developers.Used by advertisers.
Platform to manage PPC advertising in Google search, Video advertising on YouTube, and Display Advertising on websites that are part of the Google display network.Help publishers and bloggers earn money through hosting advertisements.Helps to monetize your mobile apps through advertising.Platform to help to host, run, and report display advertisements on premium web pages.

To Explain it in layman’s terms:

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Adsense:

Adsense offers a variety of ad formats, including text, image, video, and rich media ads. Double Click offers a variety of ad formats, including text, image, video, and rich media ads.

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Adsense matters to publishers because it allows them to make money from their websites through advertising. 

Adsense is a program that allows website owners to place ads on their sites and earn money from clicks on those ads. This revenue-sharing arrangement benefits both the publisher and the advertiser. 

You can make a decent income on a monthly basis if you own a blog, and if you don’t I have written a guide on how you can start a blog and make a full-time income out of it.

Here is a detailed guide on Google AdSense minimum requirements to get approval.

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Adsense provides an easy way for publishers to make money from their website traffic. It is also a very effective way for advertisers to reach a large audience. Adsense is a win-win for both parties involved. 

  • AdSense is a publisher network that allows almost any publisher to sign up.
  • AdSense is where you make money for your blog or website.
  • Google AdWords is the biggest buyer network on the AdSense network.

Double Click:

DoubleClick Ads was a digital advertising company that was acquired by Google in 2007. The company specialized in online advertising, specifically banner ads.

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  • Doubleclick is a subsidiary of Google, which develops and provides Internet ad serving services. Their biggest products are DFA (Doubleclick for Advertisers) and DFP (Doubleclick For Publishers).
  • Doubleclick is a big advertising company that works with the biggest advertisers and publishers.
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Ad Mob

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile”. It was incorporated in April 2006 and is based in Mountain View, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010.

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  • AdMob is essentially a mobile ad network also owned by Google. They allow app developers to monetize their apps and also promote them.
  • AdMob allows mobile developers to make money by selling ads via their SDK.

Adsense is a program that website owners can sign up for in order to allow Google to place ads on their site. These ads are chosen based on the content of the website, and website owners earn money based on clicks on these ads. 

Double Click, on the other hand, is a program that advertisers can sign up for in order to place ads on websites. Advertisers pay based on impressions, or how many times their ad is shown, rather than clicks. So, in short, Adsense is for website owners who want to make money by displaying ads, while Double Click is for advertisers who want to place ads on websites. 

The other main difference between the two programs is that Adsense ads are text-based, while Double Click ads can be either text or image-based.

Adsense also offers a few more features than DoubleClick, such as the option to block certain ads and the ability to customize the look and feel of the ads.

In general, Adsense is a more popular program than Double Click, probably because it is simpler to use and more effective at generating revenue for website owners. 

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